Endrizzi Isabella, Cliceri Danny, Menghi Leonardo, Aprea Eugenio, Gasperi Flavia
Research and Innovation Centre, Department of Food Quality and Nutrition, Fondazione Edmund Mach, via E. Mach 1, 38010 San Michele all'Adige, Italy.
Center Agriculture Food Environment, University of Trento/Fondazione Edmund Mach, via E. Mach 1, 38010 San Michele all'Adige, Italy.
Foods. 2021 Mar 23;10(3):682. doi: 10.3390/foods10030682.
This paper aims to explore the impact of "mountain pasture product" information on the acceptability of local protected designation of origin (PDO) cheese produced from the raw milk of cows grazing in mountain pastures (P) or reared in valley floor stalls (S). A total of 156 consumers (55% males, mean age 41 years) were asked to evaluate their overall liking on a 9-point hedonic scale of four samples: Cheeses P and S were presented twice with different information about the origin of the milk (cows grazing on mountain pasture or reared in a valley floor stall). Demographics, consumer habits, and opinions on mountain pasture practice (MPP), attitudes towards sustainability, and food-related behaviours (i.e., diet, food waste production, organic food, and zero food miles products purchase) were recorded and used to segment consumers. The cheeses were all considered more than acceptable, even though they were found to be significantly different in colour and texture by instrumental analyses. In the whole consumer panel, the cheese P was preferred, while in consumer segments less attentive to product characteristics, this effect was not significant. External information had a strong effect: Overall liking was significantly higher in cheeses presented as "mountain pasture product", both in the whole panel and in consumer segments with different attitudes (except for those with a low opinion of MPP).
本文旨在探讨“山地牧场产品”信息对当地受保护的原产地名称（PDO）奶酪可接受性的影响，该奶酪由在山地牧场放牧的奶牛（P）或在谷底牛舍饲养的奶牛（S）的生乳制成。共有156名消费者（55%为男性，平均年龄41岁）被要求在9分制享乐量表上对四个样品的总体喜好程度进行评估：奶酪P和S各呈现两次，每次所提供的牛奶来源信息不同（奶牛在山地牧场放牧或在谷底牛舍饲养）。记录了消费者的人口统计学信息、消费习惯、对山地牧场养殖方式（MPP）的看法、对可持续性的态度以及与食品相关的行为（即饮食、食物浪费产生情况、有机食品以及购买零食物里程产品），并用于对消费者进行细分。通过仪器分析发现，尽管这些奶酪在颜色和质地方面存在显著差异，但所有奶酪都被认为是可以接受的。在整个消费者群体中，更偏好奶酪P，而在对产品特征不太关注的消费者细分群体中，这种效果并不显著。外部信息有很大影响：无论是在整个群体还是在不同态度的消费者细分群体中（对MPP评价较低的群体除外），标为“山地牧场产品”的奶酪总体喜好程度显著更高。
