Yang Jiyun, Lee Jeehyun
Department of Food Science and Nutrition & Kimchi Research Institute, Pusan National University, Busan 46241, Korea.
Foods. 2021 Apr 1;10(4):749. doi: 10.3390/foods10040749.
Capturing and understanding consumers' perceptions is not a simple quest, particularly for wine, which is one of the most complex beverages. In contrast to the increasing amount of wine import and consumption, studies on how Korean consumers perceive wine characteristics are limited. In this study, two different consumer-based questionnaires, check-all-that-apply (CATA) and rating, were used to compare the discrimination ability of samples and attributes. Consumer data were analyzed and compared to investigate whether the difference in the degree of familiarity with consumption frequency affects wine perception and preference. Consumers discriminated samples and attributes by sample using both scales, CATA and rating. It was confirmed that the CATA citation frequency reflected the rated intensity of the attributes in this study. Consumers who checked or did not check the CATA response rated the intensity of attributes differently. Different consumer subgroups based on familiarity also discriminated the samples effectively. However, users had a higher configuration similarity between the two questionnaires than non-users. Furthermore, the preference for wine might be affected by the degree of familiarity.
捕捉并理解消费者的认知并非易事，尤其是对于葡萄酒这种最为复杂的饮品之一来说。与葡萄酒进口量和消费量不断增长形成对比的是，关于韩国消费者如何认知葡萄酒特性的研究却很有限。在本研究中，使用了两种基于消费者的不同问卷——多选式（CATA）和评分式，来比较样本和属性的辨别能力。对消费者数据进行了分析和比较，以调查消费频率熟悉程度的差异是否会影响葡萄酒的认知和偏好。消费者使用CATA和评分这两种量表对样本和属性进行了辨别。在本研究中证实，CATA引用频率反映了属性的评定强度。勾选或未勾选CATA回答的消费者对属性强度的评定有所不同。基于熟悉程度划分的不同消费者亚组也能有效地区分样本。然而，使用者在两份问卷之间的配置相似度高于非使用者。此外，对葡萄酒的偏好可能会受到熟悉程度的影响。
