Xijing University, Xi'an 710123, Shanxi, China.
J Healthc Eng. 2021 Apr 12;2021:6673649. doi: 10.1155/2021/6673649. eCollection 2021.
With the continuous development of computers and the Internet, all industries in China have brought new opportunities for change, and pharmaceutical e-commerce has also shown great potential for development. With the call and encouragement of national policies, the "Internet + drug distribution" business model has shown great potential to replace the traditional drug distribution model in the near future due to its advantages of shortening the transaction process and reducing the cost of enterprises. This paper presents a literature review on theories related to "Internet + drug distribution," value chain and business model at home and abroad, and focuses on how traditional drug distribution enterprises should adopt the "Internet + drug distribution" model when the country is vigorously promoting it. The study focuses on how traditional pharmaceutical distribution companies should innovate their business models from the perspective of value chain to seek better development. By comparing the business models before and after the innovation, the new business model of "Internet + drug distribution" can help enterprises establish diversified value propositions, increase revenue channels, and reduce operating costs. At the same time, it can integrate and innovate the internal and external value chains of enterprises, so that traditional pharmaceutical distribution enterprises can further enhance their competitiveness and expand their market share. This thesis can enrich the application of value chain and business model theories in the field of "Internet + drug distribution," and it is hoped that the model experience developed in this thesis can be used as a reference for similar enterprises in their transformation process.
随着计算机和互联网的不断发展，中国各行业都为变革带来了新的机遇，医药电商也显示出了巨大的发展潜力。在国家政策的号召和鼓励下，“互联网+药品配送”的商业模式由于具有缩短交易流程、降低企业成本等优势，在不久的将来很有可能取代传统的药品配送模式。本文对国内外“互联网+药品配送”相关理论、价值链和商业模式进行了文献综述，并重点研究了国家大力推广“互联网+药品配送”模式时，传统药品配送企业应如何采用该模式。本文从价值链的角度研究了传统医药配送企业应如何创新商业模式，以寻求更好的发展。通过比较创新前后的商业模式，“互联网+药品配送”的新商业模式可以帮助企业建立多元化的价值主张，增加收入渠道，降低运营成本。同时，还可以整合和创新企业的内外部价值链，使传统医药配送企业进一步增强竞争力，扩大市场份额。本论文丰富了价值链和商业模式理论在“互联网+药品配送”领域的应用，希望本文所开发的模式经验能为类似企业在转型过程中提供参考。
