Barton R, Godfrey S
University of Edinburgh Gastrointestinal Unit, Western General Hospital.
Br Med J (Clin Res Ed). 1988 Jun 4;296(6636):1593-4. doi: 10.1136/bmj.296.6636.1593.
To estimate how widely and to whom alcoholic drinks are promoted 1258 television advertisements were studied over a 10 week period that included the Christmas and New Year holidays in 1986-7. A total of 156 advertisements (12%) promoted alcohol, and this percentage increased significantly over the holiday period to 17%. These advertisements were longer than those advertising other products, and just over half (56%) occupied the first position in commercial breaks. During sports programmes and between the hours of 1800 and 1900 there was an increase in the number of advertisements for alcohol, but there was no difference before and after 2100. It was found that the extent and influence of the promotion of alcohol were great and that such advertising is seen by many children and adolescents.
为了评估酒精饮料促销的广泛程度以及面向人群，在1986年至1987年包含圣诞节和新年假期的10周时间里，对1258则电视广告进行了研究。总共有156则广告（12%）宣传酒精饮料，且这一比例在假期期间显著上升至17%。这些广告比宣传其他产品的广告时长更长，且略超过半数（56%）在广告时段中占据首位。在体育节目期间以及18:00至19:00时段，酒精饮料广告数量有所增加，但21:00前后并无差异。研究发现，酒精饮料促销的范围和影响很大，许多儿童和青少年都能看到此类广告。
