Wardliparingga Aboriginal Health Equity, South Australian Health and Medical Research Institute, South Australia.
National Centre for Epidemiology & Population Health, The Australian National University, Australian Capital Territory.
Aust N Z J Public Health. 2021 Aug;45(4):348-354. doi: 10.1111/1753-6405.13117. Epub 2021 Jun 7.
To describe the methods of recruitment and demographic results of an online sexual health survey using social networking sites (SNS) to recruit people aged 16-29 years in the state of South Australia (SA) during 2019.
A crosssectional online survey titled 'Let's Talk About It' using SNS (Facebook and Instagram) was administered between July and August 2019, targeting Aboriginal and Torres Strait Islander and non-Indigenous young people. The survey comprised questions on demographics information, sexual health knowledge, behaviours and healthcare access.
During the data collection period, the study team closely monitored the demographics of participants and adjusted SNS messaging through paid advertising to increase the recruitment of under-represented population groups, especially Aboriginal people, males and regional and remote residents of SA. A total of 2,724 people accessed the survey predominately via Facebook during a six-week period between July and August 2019; 2,380 people were eligible and included in the analysis. Conclusions and implications for public health: Even though SNS have been used previously in recruitment for sexual health issues, small adjustments to the study during recruitment were specifically made to include under-represented populations in the final study. Using SNS is an effective method for recruiting survey participants; during recruitment phases, additional strategies may be required to be inclusive of diverse and under-represented populations.
描述 2019 年在南澳大利亚州（SA）使用社交网络（SNS）招募 16-29 岁人群参与在线性健康调查的招募方法和人口统计结果。
2019 年 7 月至 8 月期间，通过 SNS（Facebook 和 Instagram）开展了一项名为“Let's Talk About It”的横断面在线调查，目标人群为土著和托雷斯海峡岛民及非土著年轻人。调查内容包括人口统计学信息、性健康知识、行为和医疗保健获取情况。
在数据收集期间，研究团队密切监测参与者的人口统计学特征，并通过付费广告调整 SNS 消息传递，以增加代表性不足的人群（尤其是土著人、男性以及 SA 地区和偏远地区居民）的招募。共有 2724 人主要通过 Facebook 在 2019 年 7 月至 8 月的六周时间内访问了该调查；有 2380 人符合条件并纳入分析。结论和对公共卫生的意义：尽管之前已经使用 SNS 招募过与性健康相关的调查参与者，但在招募过程中对研究进行了一些小的调整，以使代表性不足的人群最终纳入研究。使用 SNS 是招募调查参与者的有效方法；在招募阶段，可能需要采取额外的策略来包容多样化和代表性不足的人群。
