Department of Pharmaceutics and Social Pharmacy, School of Pharmacy, College of Medicine and Health Sciences, University of Gondar, Gondar, Ethiopia.
Department of Pharmacognosy, College of Medicine and Health Sciences, Bahir Dar University, Bahir Dar, Ethiopia.
Sci Prog. 2021 Apr-Jun;104(2):368504211029435. doi: 10.1177/00368504211029435.
Interactions between pharmaceutical companies and health care providers have long been an area of interest from ethical as well as scientific grounds. The information provided by those companies must be scientifically accurate and fair. The current study aimed to investigate the exposure, attitude, and training background of medical doctors and pharmacy professionals regarding drug promotional activities, and assess their acceptance of promotional gifts provided by pharmaceutical sales representatives. A cross-sectional study was conducted on medical doctors and pharmacy professionals working at Bahir Dar and Gondar cities, Amhara regional state, Ethiopia. Data were collected using a self-administered structured questionnaire and Statistical Package for Social Science (SPSS) version 26 was used for analysis. A Chi-square test was computed to investigate the presence of an association between the dependent and independent variables. A -value of less than 0.05 was considered to declare significance at a 95% Confidence Interval (CI). A total of 105 health professionals, 81 pharmacy professionals, and 24 medical doctors have participated in the study. Above two-thirds of the respondents (69.5%) agreed that most talks sponsored by drug companies were helpful and educational. On the other hand, 39% of the respondents agreed and 47.6% disagreed that receiving gifts from pharmaceutical representatives will increase the chance that they will eventually sell or recommend the drug company's products. The majority of the study participants (81%) preferred drug samples and stationery as appropriate gifts by pharmaceutical sales representatives. Significant gaps were found regarding the training of health professionals about the ethics of drug marketing and how to deal with pharmaceutical representatives. Policies aiming at restricting health care provider's contacts with pharmaceutical companies during residency training along with incorporating gift restriction policies could bring significant improvements.
制药公司与医疗保健提供者之间的相互作用一直是从伦理和科学角度关注的领域。这些公司提供的信息必须具有科学准确性和公正性。本研究旨在调查医生和药剂师对药物促销活动的暴露、态度和培训背景，并评估他们对制药代表提供的促销礼品的接受程度。本研究采用横断面研究方法，在埃塞俄比亚阿姆哈拉州巴希尔达和贡德尔市对医生和药剂师进行了调查。使用自填式结构化问卷收集数据，并使用统计软件包（SPSS）版本 26 进行分析。使用卡方检验来调查因变量和自变量之间是否存在关联。置信区间（CI）为 95%时，p 值小于 0.05 被认为具有统计学意义。共有 105 名卫生专业人员、81 名药剂师和 24 名医生参与了这项研究。超过三分之二的受访者（69.5%）认为大多数由制药公司赞助的讲座是有帮助和教育性的。另一方面，39%的受访者同意，47.6%的受访者不同意接受制药代表的礼物会增加他们最终销售或推荐该制药公司产品的机会。大多数研究参与者（81%）更喜欢制药代表提供的药物样本和文具作为合适的礼物。在药物营销伦理方面以及如何与制药代表打交道的卫生专业人员培训方面，存在显著差距。旨在限制住院医师培训期间医疗保健提供者与制药公司接触的政策以及纳入礼品限制政策，可能会带来显著的改善。
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