“点击即取”WIC 在线订购试点的可行性和可接受性。
Feasibility and Acceptability of a "Click & Collect" WIC Online Ordering Pilot.
机构信息
(1)National Institutes of Health, National Cancer Institute. At the time of the study, she was a student, department of public health, University of Tennessee, Knoxville.
(2)University of Tennessee, Chattanooga.
出版信息
J Acad Nutr Diet. 2021 Dec;121(12):2464-2474.e1. doi: 10.1016/j.jand.2021.05.015. Epub 2021 Jul 1.
BACKGROUND
Barriers to shopping for foods in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) have been reported. Online ordering options may improve the WIC shopping experience but are understudied.
OBJECTIVE
The objective of this study was to test feasibility and acceptability of a "Click & Collect" model for WIC online ordering from the perspective of WIC participants.
DESIGN
A Click & Collect online ordering model was adapted to the WIC program and implemented at 1 grocery store. In the Click & Collect model, WIC participants placed an online order ("click"), then completed payment and pickup at the store ("collect").
PARTICIPANTS/SETTING: Twenty-five WIC participants in East Tennessee were included.
MAIN OUTCOME MEASURES
Feasibility was assessed by examining online order summaries and store receipts to determine whether WIC transactions were completed successfully. Acceptability was assessed by qualitative semi-structured interviews conducted with WIC participants after participating in the pilot.
ANALYSES PERFORMED
Descriptive statistics were used to analyze sociodemographic and purchase data in SPSS software, version 27. Qualitative interviews were transcribed and analyzed for themes using directed content analysis in NVivo, version 12.0.
RESULTS
All WIC participants in the study placed an online order, and 96% picked up the order, indicating a high degree of feasibility. In follow-up qualitative interviews, WIC participants reported interest in the Click & Collect model, and provided suggestions to improve practicality across the following 4 primary themes: website experience, curbside pickup, online shopping fee, and shopping preferences.
CONCLUSIONS
The pilot was successfully implemented at 1 store. Click & Collect online ordering was feasible and acceptable to WIC participants, although additional work is needed to make it practical. Online shopping options for the WIC program should be further explored to expand access to nutritious WIC foods in families with low income.
背景
据报道，妇女、婴儿和儿童特别补充营养计划（WIC）在购买食品方面存在障碍。在线订购选项可能会改善 WIC 的购物体验，但研究还不够充分。
目的
本研究旨在从 WIC 参与者的角度测试“点击即取”模式用于 WIC 在线订购的可行性和可接受性。
设计
WIC 计划采用“点击即取”在线订购模式，并在一家杂货店实施。在“点击即取”模式下，WIC 参与者在线下单（“点击”），然后在商店完成付款和取货（“取货”）。
参与者/设置：田纳西州东部的 25 名 WIC 参与者被纳入研究。
主要观察指标
通过检查在线订单摘要和商店收据，确定 WIC 交易是否成功完成，以此评估可行性。通过对参与试点的 WIC 参与者进行定性半结构化访谈，评估可接受性。
分析
使用 SPSS 软件，版本 27 进行描述性统计分析，分析社会人口统计学和购买数据。对定性访谈进行转录，并使用 NVivo 软件，版本 12.0 进行有针对性的内容分析，以确定主题。
结果
研究中的所有 WIC 参与者都下了在线订单，其中 96%的参与者取走了订单，这表明该模式具有很高的可行性。在随后的定性访谈中，WIC 参与者对“点击即取”模式表示感兴趣，并就以下 4 个主要主题提出了改进实用性的建议：网站体验、路边取货、在线购物费用和购物偏好。
结论
该试点在一家商店成功实施。WIC 参与者对“点击即取”在线订购模式持接受态度，且认为该模式具有可行性，但仍需要进一步改进以提高其实用性。应该进一步探索 WIC 计划的在线购物选项，以扩大低收入家庭获得营养 WIC 食品的机会。
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