妇女、婴儿和儿童营养补充计划参与者对该计划中在线订购和技术的看法。
WIC Participants' Perspectives About Online Ordering and Technology in the WIC Program.
作者信息
Zimmer Meghan C, Beaird Jacob, Steeves Elizabeth T Anderson
机构信息
Department of Nutrition, The University of Tennessee, Knoxville, TN; Department of Public Health, The University of Tennessee, Knoxville, TN.
Department of Nutrition, The University of Tennessee, Knoxville, TN.
出版信息
J Nutr Educ Behav. 2021 Jul;53(7):602-607. doi: 10.1016/j.jneb.2020.10.001. Epub 2020 Oct 29.
OBJECTIVE
The objective of this study was to assess the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) participants' perceptions about ordering WIC groceries online.
METHODS
Qualitative semistructured interviews were conducted with 24 WIC participants in East Tennessee from May to October 2019. Interviews were transcribed verbatim and analyzed using a grounded theory approach.
RESULTS
Participants were interested in online ordering and spoke favorably about delivery and pickup options. Participants were willing to pay $2-5 to order online, though they were more willing to pay for a home or curbside delivery than an in-store pickup. Participants suggested additional ways to integrate technology into WIC food retail operations, such as providing benefit balances via text message and developing a mobile phone application for Tennessee WIC.
CONCLUSIONS AND IMPLICATIONS
Findings can inform pilot tests for WIC online ordering.
目的
本研究的目的是评估妇女、婴儿和儿童特别补充营养计划（WIC）参与者对在线订购WIC食品杂货的看法。
方法
2019年5月至10月，对田纳西州东部的24名WIC参与者进行了定性半结构化访谈。访谈内容逐字记录，并采用扎根理论方法进行分析。
结果
参与者对在线订购感兴趣，并对送货和自提选项给予好评。参与者愿意支付2至5美元进行在线订购，不过他们更愿意为送货上门或路边取货付费，而不是店内自提。参与者建议了将技术整合到WIC食品零售运营中的其他方法，例如通过短信提供福利余额，以及为田纳西州WIC开发手机应用程序。
结论与启示
研究结果可为WIC在线订购的试点测试提供参考。
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