Department of Neurosurgery, Neurosurgery Clinic, Birgunj, Nepal.
Department of Neurosurgery, Cannizzaro Hospital, Trauma Centre, Gamma Knife Centre, Catania, Italy.
Br J Neurosurg. 2022 Feb;36(1):58-62. doi: 10.1080/02688697.2021.1947978. Epub 2021 Jul 8.
The use of social media to communicate and disseminate knowledge has increased exponentially, especially in the field of neurosurgery. 'Neurosurgery cocktail' (NC) was developed by a group of young neurosurgeons as a means of sharing didactic materials and clinical experiences via social media. It connects 35.000 neurosurgeons worldwide on multiple platforms, primarily Facebook and Twitter. Given the rising utilization of social media in neurosurgery, the popularity of NC has also increased since its inception. In this study, the authors surveyed the social media analytics of NC for both Facebook and Twitter. Besides, we reviewed the literature on the use of social media in neurosurgery.
Facebook and Twitter metrics were extracted through each respective platform's analytics tools from December 2020 (earliest available date for data analysis) through January 2021. A literature search was conducted using PubMed (MEDLINE) and Scopus databases.
On Facebook, as of January 2021, the group had a total of 25.590 members (87.6% male), most commonly (29%) between 35 and 44 years of age with over 100 countries were represented. As of January 2021, they had amassed 6457 followers on Twitter. During the last 28 d between December 2020 and January 2021, the account published 65 tweets that garnered a total of 196,900 impressions. Twelve articles were identified in our literature review on the use of social media within the neurosurgical community.
NC is one of the most widely utilized neurosurgical social media resources available. Sharing knowledge has been broadened thanks to the recent social media evolution, and NC has become a leading player in disseminating neurosurgical knowledge.
社交媒体的使用在医学领域，尤其是神经外科学领域，呈指数级增长。“神经外科研讨鸡尾酒”（NC）由一群年轻的神经外科医生开发，旨在通过社交媒体分享教学资料和临床经验。它将全球 35000 名神经外科医生连接在多个平台上，主要是 Facebook 和 Twitter。鉴于社交媒体在神经外科中的应用日益增多，自成立以来，NC 的受欢迎程度也有所提高。在这项研究中，作者调查了 NC 在 Facebook 和 Twitter 上的社交媒体分析。此外，我们还回顾了神经外科中使用社交媒体的文献。
通过每个平台各自的分析工具，从 2020 年 12 月（可分析数据最早的日期）到 2021 年 1 月提取 Facebook 和 Twitter 的指标。使用 PubMed（MEDLINE）和 Scopus 数据库进行文献检索。
截至 2021 年 1 月，该小组在 Facebook 上共有 25590 名成员（87.6%为男性），年龄最常见的是 35 至 44 岁，来自 100 多个国家。截至 2021 年 1 月，他们在 Twitter 上拥有 6457 名关注者。在 2020 年 12 月至 2021 年 1 月的最后 28 天里，该账号发布了 65 条推文，共获得了 196900 次曝光。在我们对神经外科学术界使用社交媒体的文献综述中，共发现 12 篇文章。
NC 是最广泛使用的神经外科社交媒体资源之一。由于最近社交媒体的发展，知识共享得以扩展，NC 已成为传播神经外科学术知识的主要参与者。
