乳制品标签信息对消费者认知的影响：以“中国选择”为例
The Effects of Dairy Product Label Information on Cognition of Consumers: The Case of the China Choices.
作者信息
Xu Ce, Liu Can, Cheng Jingmin
机构信息
School of Management, Shanxi Medical University, Taiyuan, Shanxi 030001, China.
出版信息
Int J Food Sci. 2021 Jul 2;2021:5589710. doi: 10.1155/2021/5589710. eCollection 2021.
Food safety issues were a growing concern in most countries; affecting the people's health, social stability, economic development, and dairy product safety had always been an important topic of concern for consumers. This study is aimed at investigating the concerns of consumers about dairy product label information and its influencing factors. These survey data were reported for 4408 respondents with a total response rate of 96.35%. Findings revealed that consumers' concern on dairy product label information was relatively high on the whole, and there were significant differences in the level of consumers' concern on dairy product label information ( < 0.05). Regression results indicated that education significantly influenced consumers' concern about dairy product label information than age and Engel's coefficient ( < 0.05). Findings from this study will provide references for the government to disseminate dairy product knowledge to the public effectively.
食品安全问题在大多数国家日益受到关注；影响人民健康、社会稳定和经济发展，而乳制品安全一直是消费者关注的重要话题。本研究旨在调查消费者对乳制品标签信息的关注及其影响因素。报告了4408名受访者的这些调查数据，总回复率为96.35%。研究结果显示，消费者对乳制品标签信息的总体关注度较高，消费者对乳制品标签信息的关注程度存在显著差异（<0.05）。回归结果表明，教育程度比年龄和恩格尔系数对消费者对乳制品标签信息的关注影响更大（<0.05）。本研究结果将为政府有效向公众传播乳制品知识提供参考。
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