Zhou Jieling, Xiang Keheng, Cheng Qian, Yang Cao
School of Tourism and Urban-Rural Planning, ZheJiang Gongshang University, Hangzhou, 310018, People's Republic of China.
School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, 999077, Hong Kong, Special Administrative Region of China.
Psychol Res Behav Manag. 2021 Jul 24;14:1111-1125. doi: 10.2147/PRBM.S322348. eCollection 2021.
This study proposed a model based on Izard's theory of differential emotions to examine the effects of heritage nostalgia on perceived authenticity towards tourist satisfaction and the moderation of self-congruity in Chinese niche tourism.
We examined descriptive statistics to obtain an overview of the sample by using computer program SPSS 22. Then, for evaluation, partial least squares structural equation modelling (PLS-SEM) was employed as the appropriate statistical tool, and the statistical approach was implemented using the Smart PLS 3.0 computer program.
The results of partial least squares structural equation modelling showed that heritage nostalgia positively affects existential and object-based authenticity. Existential and object-based authenticity positively influences tourist satisfaction. Self-congruity positively moderates the relationship between existential or object-based authenticity and heritage nostalgia.
The linkage mechanism of tourists' psychology and behavior in heritage tourism has been explored, the internal mechanisms such as heritage nostalgia, tourists' authenticity and tourists' satisfaction have been discovered, and the internal mechanism of tourists' consistency of psychology and behavior has also been explained.
本研究提出了一个基于伊扎德差异情绪理论的模型，以检验遗产怀旧对游客满意度感知真实性的影响以及自我一致性在中国小众旅游中的调节作用。
我们使用计算机程序SPSS 22对描述性统计进行分析，以了解样本概况。然后，为了进行评估，采用偏最小二乘结构方程模型（PLS-SEM）作为合适的统计工具，并使用Smart PLS 3.0计算机程序实施统计方法。
偏最小二乘结构方程模型的结果表明，遗产怀旧对存在性真实性和基于客体的真实性有积极影响。存在性真实性和基于客体的真实性对游客满意度有积极影响。自我一致性对存在性或基于客体的真实性与遗产怀旧之间的关系有正向调节作用。
探索了遗产旅游中游客心理与行为的联动机制，发现了遗产怀旧、游客真实性和游客满意度等内在机制，也解释了游客心理与行为一致性的内在机制。
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