School of Economics and Management, Harbin Engineering University, Harbin 150001, China.
School of Management, Zhejiang University of Technology, Hangzhou 310023, China.
Int J Environ Res Public Health. 2021 Sep 14;18(18):9690. doi: 10.3390/ijerph18189690.
The rural ecotourism system can be defined as a complex association of stakeholders. This system of rural ecotourism in relatively poor areas of China can influence rural revitalization strategies. The purpose of this study is to plan a rural ecotourism system among the tourism enterprises, local residents and government by using an evolutionary game theory. Based on the theoretical analysis, an evolution game model for the three stakeholders is developed and the evolution process of strategies is described by replicator dynamic equations. Then, a simulation method and case was used to analyze the stability of interactions among the stakeholders and determine an equilibrium solution in the finite rationality case. Finally, specific control strategies were proposed to suppress instability and an ideal evolutionarily stable strategy was obtained. This provides a theoretical basis for achieving a win-win situation among the three parties. The results of this study suggest appropriate roles for stakeholders in the rural ecotourism project that provide management implications for rural tourism activities, local economy and rural revitalization.
乡村生态旅游系统可以被定义为一个由利益相关者组成的复杂联合体。在中国相对贫困地区的乡村生态旅游系统可以影响乡村振兴战略。本研究的目的是通过进化博弈论为旅游企业、当地居民和政府规划乡村生态旅游系统。基于理论分析,建立了三方利益相关者的进化博弈模型,并通过复制动态方程描述了策略的演化过程。然后,使用模拟方法和案例分析了利益相关者之间的相互作用稳定性,并确定了有限理性情况下的均衡解。最后,提出了抑制不稳定的具体控制策略,并得到了理想的进化稳定策略。这为三方共赢提供了理论依据。本研究结果为乡村生态旅游项目中各利益相关者的适当角色提供了建议,为乡村旅游活动、地方经济和乡村振兴提供了管理启示。