不仅仅是为了跳舞?TikTok上关于脑震荡和头部受伤视频的内容分析

Not Just for Dancing? A Content Analysis of Concussion and Head Injury Videos on TikTok.

作者信息

Carter Peyton N, Hall Eric E, Ketcham Caroline J, Ahmed Osman H

机构信息

Department of Exercise Science, Elon University, Elon, NC, United States.

Elon BrainCARE Research Institute, Elon University, Elon, NC, United States.

出版信息

Front Sports Act Living. 2021 Oct 27;3:692613. doi: 10.3389/fspor.2021.692613. eCollection 2021.

Abstract

Social media platforms are an accessible and increasingly used way for the public to gather healthcare-related information, including on sports injuries. "TikTok" is currently one of the fastest-growing social media platforms worldwide, and it is especially popular amongst adolescents and young adults. The widespread use and popularity of TikTok suggests that this platform has potential to be a source for healthcare information for younger individuals. The aim of this study was to gain a preliminary understanding of the concussion/head injury-related information on TikTok, and to gauge if TikTok could serve as a platform for concussion education. This exploratory study used a systematic search strategy to understand more about how concussion is being portrayed through TikTok videos. Using the keywords "concussion" and "head injury," 200 videos were downloaded from TikTok and 43 videos were excluded. Of the 92 videos retrieved using the keyword "concussion," 95% ( = 88) had more than 100,000 views and 6% ( = 10) had been viewed more than 10 million times. Over half, 54% ( = 50) of the "concussion" videos depicted individuals "playing around" and getting hit in the head, whilst only 1% ( = 1) of the TikTok videos were categorized as "explaining concussion facts." The large numbers of views of concussion-related TikTok videos demonstrates the popularity of this platform and indicates that healthcare organizations should consider TikTok as a potential means for concussion education amongst younger individuals.

摘要

社交媒体平台是公众获取医疗保健相关信息(包括运动损伤信息)的一种便捷且使用日益广泛的途径。“TikTok”是目前全球增长最快的社交媒体平台之一,在青少年和年轻人中尤其受欢迎。TikTok的广泛使用和受欢迎程度表明,该平台有潜力成为年轻人获取医疗保健信息的来源。本研究的目的是初步了解TikTok上与脑震荡/头部损伤相关的信息,并评估TikTok是否可作为脑震荡教育的平台。这项探索性研究采用了系统的搜索策略,以更深入了解TikTok视频中如何呈现脑震荡。使用关键词“脑震荡”和“头部损伤”,从TikTok下载了200个视频,其中43个视频被排除。在使用关键词“脑震荡”检索到的92个视频中,95%(=88)的视频观看次数超过10万次,6%(=10)的视频观看次数超过1000万次。超过一半,即54%(=50)的“脑震荡”视频描绘的是人们“玩耍时”头部被击中的情景,而只有1%(=1)的TikTok视频被归类为“解释脑震荡事实”。与脑震荡相关的TikTok视频的大量观看次数表明了该平台的受欢迎程度,并表明医疗保健组织应将TikTok视为对年轻人进行脑震荡教育的潜在手段。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/d2e5/8580295/508e046ca224/fspor-03-692613-g0001.jpg

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