Långstedt Johnny, Spohr Jonas, Hellström Magnus, Tsvetkova Anastasia, Niemelä Erik, Sjöblom Joakim, Eriksson John E, Wikström Kim
Industrial Management, Faculty of Science and Engineering, Åbo Akademi University, Turku, Finland.
Cell Biology, Faculty of Science and Engineering, Åbo Akademi University, Turku, Finland.
Transp Res Interdiscip Perspect. 2022 Mar;13:100518. doi: 10.1016/j.trip.2021.100518. Epub 2021 Dec 18.
The COVID-19 pandemic devastated substantial portions of the tourism industry; the cruise industry particularly suffered from negative publicity as the virus spread rapidly on cruise ships. The pandemic is a disaster that the industry has been forced to adapt to. This study illustrates, through a mixed-methods research design, what factors cruiseferry operators considered in their responses to the pandemic, whether the implemented countermeasures increased their customers' sense of security, and what countermeasures customers would agree to follow before boarding a ship. The study thereby provides insights into which countermeasures are likely to decrease customers' perceived health risks and which they are ready to accept or not on cruises during pandemics.
新冠疫情重创了旅游业的很大一部分；随着病毒在游轮上迅速传播，游轮行业尤其受到负面宣传的影响。这场疫情是该行业被迫去适应的一场灾难。本研究通过混合方法研究设计，阐明了游轮渡轮运营商在应对疫情时考虑了哪些因素，实施的应对措施是否增强了客户的安全感，以及客户在登船前会同意遵循哪些应对措施。该研究从而深入了解了哪些应对措施可能会降低客户感知到的健康风险，以及在疫情期间他们在游轮上愿意接受或不愿意接受哪些措施。
