Lichter M L, Arens P L, Reinstein N, Simonds S K, Heeringa S G
Health Care Manage Rev. 1986 Winter;11(1):73-88.
A survey was conducted to determine community health concerns, interests, and perceived health needs. The survey data were used in the selection of health promotion interventions. An index of Concern/Information Need/Participation Willingness (CIP) was developed as a model for planning, implementing, marketing, and evaluating programs.