Ziakas Vassilios
Independent Scholar, Leisure Insights Consultancy Ltd, Leeds, United Kingdom.
Front Sports Act Living. 2022 Jan 21;3:785018. doi: 10.3389/fspor.2021.785018. eCollection 2021.
Despite the increasing employment of event portfolios by cities and regions to obtain a number of gains, there is a rather slow response from the academic community to fully understand this complex phenomenon and its potential social value. To address this asymmetry furthering the gap between scholarship and practice, the purpose of this article is to theorize the generative mechanisms that shape portfolios as social systems. Based on up-to-date theoretical development, I attempt in this paper to formulate a comprehensive theory of the integrative portfolio nature that interconnects its contextual, policy, operational, and sociocultural dimensions. I do so, by delineating the connective properties of portfolios to assemble different events and enable stakeholders to work toward the accomplishment of common portfolio goals, and by elaborating on the exigencies of portfolios for contributing to the strengthening of the host community's social fabric. This relational analysis operationalizes latest event portfolio elaborations integrated with the perspectives of community capacity-building and quality of life in order to underpin the formulation of a broader framework accounting for the intersection between strategic portfolio planning and the dynamics of stakeholder attitudes, participation in, and community engagement with portfolios. On these grounds, I suggest a new conceptual lens named "morphosynthesis" to explain the multilevel integration processes that shape event portfolios and enable the interlinking of social networks and the community through the array of events. Morphosynthesis constitutes a transdisciplinary perspective that situates the study of event portfolios as a new autotelic subdiscipline across event management, leisure, sport, culture, and tourism. It provides solid but flexible theoretical logics and heuristic means to navigate in the over-fragmented landscape of events and allied industries with the purpose to enhance their compound social value.
尽管城市和地区越来越多地采用活动组合来获取诸多收益，但学术界对充分理解这一复杂现象及其潜在社会价值的反应相当迟缓。为解决这种导致学术与实践差距进一步扩大的不对称性问题，本文旨在对塑造作为社会系统的活动组合的生成机制进行理论化。基于最新的理论发展，我在本文中尝试构建一种综合理论，阐述活动组合的整合性质，将其背景、政策、运营和社会文化维度相互联系起来。我通过描绘活动组合的连接属性来整合不同活动，使利益相关者朝着实现共同的活动组合目标努力，并详细阐述活动组合在加强主办社区社会结构方面的迫切需求，从而做到这一点。这种关系分析将最新的活动组合阐述与社区能力建设和生活质量的观点相结合，以支持制定一个更广泛的框架，该框架考虑战略活动组合规划与利益相关者态度动态、对活动组合的参与以及社区参与之间的交叉点。基于这些理由，我提出一个名为“形态合成”的新概念框架，以解释塑造活动组合并通过一系列活动实现社交网络与社区相互联系的多层次整合过程。形态合成构成一种跨学科视角，将活动组合研究定位为横跨活动管理、休闲、体育、文化和旅游领域的一个新的自足子学科。它提供了坚实而灵活的理论逻辑和启发式方法，以便在活动及相关行业过度碎片化的格局中进行导航，目的是提升其复合社会价值。
