UQ Business School, The University of Queensland, Brisbane, Queensland, Australia.
College of Education, Psychology, and Social Work, Flinders University, Adelaide, South Australia, Australia.
Br J Soc Psychol. 2022 Jul;61(3):882-906. doi: 10.1111/bjso.12522. Epub 2022 Feb 9.
Advocacy is intended to change people's attitudes and behavior. Yet the psychological and behavioral consequences of advocacy have rarely been considered. Across 3 experiments (combined N = 934) in the contexts of debates around racial discrimination and abortion, we investigated if and how exposure to advocacy can influence collective giving responses: self-reported willingness to make donations congruent with one's beliefs on the issue and actual giving behavior. Reading tweets from one's own side of a contentious debate sometimes indirectly mobilized collective giving responses by enhancing perceptions of efficacy and ensuring people empathized and identified with highlighted victim groups. Simultaneously, however, supporting advocacy sometimes inadvertently suppressed action by reducing anger and perceived injustice. Results therefore show that advocacy can simultaneously mobilize and demobilize support. However, effects were not found consistently across contexts and donation measures. Overall, mobilization pathways were stronger, especially on donation behavior and in the context of the abortion debate. Results suggest advocacy can work broadly as intended: by influencing the attitudes and behaviors of audience members. Online advocacy exposure in social media echo chambers may therefore be contributing to political polarization. Finally, results also demonstrate that charitable giving can be a form of collective action.
倡导旨在改变人们的态度和行为。然而，倡导的心理和行为后果很少被考虑到。在种族歧视和堕胎辩论背景下的 3 项实验（合并 N=934）中，我们研究了接触倡导是否以及如何影响集体捐赠反应：自我报告的捐款意愿与个人对该问题的信念相符，以及实际的捐赠行为。阅读有争议辩论中自己一方的推文有时会通过增强效能感来间接调动集体捐赠反应，并确保人们对突出的受害群体产生共鸣和认同。然而，与此同时，支持倡导有时会通过减少愤怒和感知到的不公正来无意中抑制行动。因此，研究结果表明，倡导既可以调动也可以抑制支持。然而，这些影响并非在所有情况下和捐赠措施中都一致。总的来说，调动途径更强，尤其是在捐赠行为和堕胎辩论的背景下。研究结果表明，倡导可以广泛地发挥作用：通过影响受众成员的态度和行为。因此，社交媒体回音室中的在线倡导曝光可能会导致政治两极化。最后，研究结果还表明，慈善捐赠可以是一种集体行动的形式。
