Department of Paediatric Gastroenterology and Metabolic Diseases, Poznan University of Medical Sciences, Poznan, Poland.
J Mother Child. 2022 Apr 30;25(3):209-227. doi: 10.34763/jmotherandchild.20212503SI.d-21-00022.
We aimed to identify factors of success in medical crowdfunding campaigns on the largest Polish platform: siepomaga.pl.
All campaigns initialised by patients in the years 2009-2017 were included. The data comprised characteristics of the collections: financial target, raised sum, aim, type of disease, Facebook shares, age category, and the exact collection period. Campaign success was defined as collecting the target sum. Emotional expression on the main photograph was analysed using the Azure Cognitive Service. Logistic regression analysis was performed.
From a total of 2,656 collections, 1,725 (65%) were successful and 42.4 million EUR were raised in total. 2,024 (76.2%) of campaigns were dedicated to children. Successful collections not only received more donations, but were also supported, on average, with larger payments. Fortunate campaigns asked for less money and ended earlier (all p < 0.001). The odds of success were increased by: at least 50 Facebook shares (OR, 95% CI: 1.75, 1.46-2.10), the receiver being a child (1.46, 1.18-1.80), aim: dream come true (1.53, 1.06-2.20) or suffering from a congenital disease (1.34, 1.08-1.67), whereas financial target of no less than 4000 EUR (0.41, 0.34-0.52), aim: rehabilitation (0.51, 0.41-0.64), psychiatric disease (0.52, 0.38-0.71), and maladies of the eye or the ear (0.56, 0.39-0.81) were associated with campaign failure. After adjustment, dominance of happiness on the main photograph decreased the odds of success (0.71, 0.59-0.86).
Younger age, lower financial goal, greater exposure on Facebook, aim, disease and emotional expression were associated with success of medical crowdfunding.
我们旨在确定波兰最大平台 siepomaga.pl 上医学众筹活动成功的因素。
纳入了 2009 年至 2017 年间患者发起的所有活动。数据包括募集资金：财务目标、募集金额、目标、疾病类型、脸书分享、年龄组和募集时间。成功定义为达到目标金额。使用 Azure 认知服务分析主照片上的情感表达。进行逻辑回归分析。
在总共 2656 个项目中，1725 个（65%）是成功的，总共筹集了 4240 万欧元。2024 个（76.2%）项目是针对儿童的。成功的项目不仅收到了更多的捐款，而且平均收到的捐款也更大。幸运的项目募集的资金较少，且结束得更早（均 P<0.001）。成功的几率增加了：至少有 50 次脸书分享（优势比，95%置信区间：1.75，1.46-2.10），接收者是孩子（1.46，1.18-1.80），目标：梦想成真（1.53，1.06-2.20）或患有先天性疾病（1.34，1.08-1.67），而财务目标不低于 4000 欧元（0.41，0.34-0.52），目标：康复（0.51，0.41-0.64），精神疾病（0.52，0.38-0.71），以及眼或耳疾病（0.56，0.39-0.81）与活动失败相关。调整后，主照片上的快乐占主导地位降低了成功的几率（0.71，0.59-0.86）。
年轻、较低的财务目标、脸书曝光度高、目标、疾病和情感表达与医学众筹的成功相关。
