Li Xiadi, Lin Hanchuan
School of Management, Zhejiang University of Technology, Hangzhou, China.
China Institute for Small and Medium Enterprise, Zhejiang University of Technology, Hangzhou, China.
Front Psychol. 2022 Feb 7;13:786693. doi: 10.3389/fpsyg.2022.786693. eCollection 2022.
Despite the fact that dockless bike-sharing (DBS) usage first experienced explosive growth, its continuous usage rate remains low. The ultimate success of a DBS service is more dependent on its continued usage rather than its initial adoption. Following the extended technology acceptance model (TAM), this study aims to explore factors that influence the continuance intention of DBS users. The framework of research was validated using a sample of 369 DBS users in China. The results show that perceived usefulness and perceived ease of use positively influence a user's intention to continue using DBS. Both descriptive social norms and injunctive social norms are positively related to the continuance intention of DBS users. Moreover, environmental concern significantly affects the continuance intention of a user indirectly perceived usefulness and perceived ease of use. Furthermore, the extended TAM has stronger prediction ability than the original TAM in the context of DBS services.
尽管无桩共享单车（DBS）的使用最初经历了爆发式增长，但其持续使用率仍然很低。DBS服务的最终成功更多地取决于其持续使用情况，而非最初的采用情况。遵循扩展技术接受模型（TAM），本研究旨在探索影响DBS用户持续使用意愿的因素。研究框架通过对369名中国DBS用户的样本进行验证。结果表明，感知有用性和感知易用性对用户继续使用DBS的意愿有积极影响。描述性社会规范和指令性社会规范都与DBS用户的持续使用意愿呈正相关。此外，环境关注度通过感知有用性和感知易用性对用户的持续使用意愿产生显著的间接影响。此外，在DBS服务的背景下，扩展TAM比原始TAM具有更强的预测能力。
