Ryan Hannah Y, Sun Geoffrey Y, Monuja Masiath, Gillespie Michael, Burns Alexander, Solomon Michael, Adie Sam
St George and Sutherland Clinical School, University of New South Wales, Sydney, NSW.
St. George and Sutherland Centre for Clinical Orthopaedic Research, Sydney, NSW.
Med J Aust. 2022 Sep 5;217(5):240-245. doi: 10.5694/mja2.51490. Epub 2022 Apr 8.
To examine adherence to Australian Health Practitioner Regulation Agency (AHPRA) and Australian Orthopaedic Association (AOA) advertising guidelines by AOA members.
DESIGN, SETTING: Cross-sectional survey, Australia.
Two samples of AOA member orthopaedic surgeons: 81 randomly selected from a list of AOA members with publicly available contact details (AOA random sample); and a sample obtained by searching with Google for "orthopaedic surgeon" and the name of the major city in each of the eight Australian states and territories in turn; the top eight results for each search were considered for inclusion (AOA Google sample).
Non-compliance of advertising material, by surgeon sample, with the AHPRA and AOA guidelines; associations between non-compliance and sample, state, location (metropolitan, regional), and subspecialty.
Of the 81 surgeons in the AOA random sample, 52 (64%) were non-compliant with at least one aspect of the AHPRA guidelines, and 53 (65%) were non-compliant with at least one aspect of the AOA guidelines. Of the 59 surgeons in the AOA Google sample, 48 were non-compliant with the AHPRA guidelines (81%) and 46 with the AOA guidelines (78%). Incidence of non-compliance with the AHPRA guidelines was influenced by sample source (AOA Google v AOA random: incidence rate ratio [IRR], 1.37; 95% CI, 1.01-1.87), but not non-compliance with the AOA guidelines (IRR, 1.09; 95% CI, 0.77-1.55).
A large proportion of AOA members who advertise online do not comply with AHPRA and AOA advertising guidelines.
调查澳大利亚骨科协会（AOA）成员对澳大利亚卫生从业人员监管局（AHPRA）和澳大利亚骨科协会广告指南的遵守情况。
设计、地点：横断面调查，澳大利亚。
AOA成员骨科外科医生的两个样本：81名从有公开联系方式的AOA成员名单中随机抽取（AOA随机样本）；另一个样本是通过在谷歌上依次搜索澳大利亚八个州和领地中每个州和领地的“骨科外科医生”以及主要城市名称获得的；每次搜索的前八项结果被考虑纳入（AOA谷歌样本）。
按外科医生样本划分的广告材料不符合AHPRA和AOA指南的情况；不符合规定与样本、州、地点（大都市、地区）和亚专业之间的关联。
在AOA随机样本的81名外科医生中，52名（64%）至少在一个方面不符合AHPRA指南，53名（65%）至少在一个方面不符合AOA指南。在AOA谷歌样本的59名外科医生中，48名（81%）不符合AHPRA指南，46名（78%）不符合AOA指南。不符合AHPRA指南的发生率受样本来源影响（AOA谷歌样本与AOA随机样本：发生率比[IRR]，1.37；95%可信区间，1.01 - 1.87），但不符合AOA指南的情况不受影响（IRR，1.09；95%可信区间，0.77 - 1.55）。
很大一部分在网上做广告的AOA成员不符合AHPRA和AOA的广告指南。
