Nutrition Information, Communication and Health Education (NICHE) Division, ICMR-National Institute of Nutrition (ICMR-NIN), Hyderabad, India.
Eur J Clin Nutr. 2022 Nov;76(11):1493-1496. doi: 10.1038/s41430-022-01139-w. Epub 2022 Apr 11.
The uprise of digital media has bypassed the language and cultural barriers of communicating about food with peers. Sharing exaggeratively glamourized food visuals with fancy hashtags and folksonomy, generally termed as Foodporn, is "trendy". Exposure to Foodporn affects food choices, directly or indirectly, through psychological, physiological and psychosocial means. Though unhealthy connotation is often attributed to foodporn, this perspective article implores that the plausible potential to alluring food pictures to prompt healthy food choices, be explored. Can foodporn be effectively used for e-priming (electronically priming) healthy food choices by glamourizing and idealizing healthy foods?
数字媒体的兴起打破了关于食物交流的语言和文化障碍。用夸张的、美化的食物图片和标签分享，通常被称为“美食色情”，这是一种“潮流”。通过心理、生理和社会心理等手段，“美食色情”直接或间接地影响着人们的食物选择。尽管“美食色情”通常带有不健康的意味，但本文认为，有必要探讨用吸引人的食物图片来促进健康食物选择的潜在可能性。“美食色情”能否通过美化和理想化健康食品来有效地进行电子启动（电子启动）健康食品选择？
