Department of Radiology, UT Southwestern Medical Center, Dallas, TX, USA.
Faculty of Medicine, University of British Columbia, Vancouver, BC, Canada.
Can Assoc Radiol J. 2022 Nov;73(4):618-625. doi: 10.1177/08465371221096619. Epub 2022 May 5.
Social media utilization has been growing exponentially worldwide and has created a thriving venue for radiologists and the profession of radiology to engage in on both the academic and social levels. The aim of this article is to conduct updated literature review and address a gap in the literature by introducing a simple classification for social media utilization and a new theoretical model to outline the role and potential value of social media in the realm of radiology. We propose classifying social media through usage-driven and access-driven indices. Furthermore, we discuss the interdependency of radiologists, other physicians and non-physician stakeholders, scientific journals, conferences/meetings and the general public in an integrated social media continuum model. With the ongoing sub-specialization of radiology, social media helps mitigate the physical barriers of making connections with peers and audiences which would have otherwise been unfeasible. The constant evolution and diversification of social media platforms necessitates a novel approach to better understand its role through a radiological lens. With the looming fear of 'ancillary service' labelling, social media could be the golden plate to halt the path towards commoditization of radiology.
社交媒体的使用在全球范围内呈指数级增长，为放射科医生和放射学专业提供了一个蓬勃发展的学术和社交平台。本文旨在通过引入一种简单的社交媒体使用分类和一个新的理论模型，对文献进行更新，以填补文献中的空白，概述社交媒体在放射学领域的作用和潜在价值。我们通过使用驱动和访问驱动的指标对社交媒体进行分类。此外，我们还讨论了放射科医生、其他医生和非医生利益相关者、科学期刊、会议/会议和公众在一个综合的社交媒体连续体模型中的相互依存关系。随着放射学的不断专业化，社交媒体有助于减轻与同行和受众建立联系的物理障碍，否则这些联系是不可能实现的。社交媒体平台的不断发展和多样化需要一种新的方法，通过放射学的视角更好地理解其作用。由于担心被贴上“辅助服务”的标签，社交媒体可能是阻止放射学商品化的黄金板块。
