Du Hongbo, Sun Weibo, Jiao Yufeng, Li Jialin, Liu Lei
College of Physical Education, Jiamusi University, Jiamusi, 154007 Heilongjiang, China.
College of Materials Science and Engineering, Jiamusi University, Jiamusi, 154007 Heilongjiang, China.
Appl Bionics Biomech. 2022 Apr 28;2022:8496766. doi: 10.1155/2022/8496766. eCollection 2022.
Under the background of "Internet + Ice and Snow Tourism," the tourism industry has ushered in new development opportunities and external challenges. "Internet + tourism" breeds a new huge tourism market. This new market consists of netizens + purchasing power + purchasing desire. This paper mainly selects the integration of mobile ice and snow tourism and tourism and leisure industry as the main research subject, focusing on the in-depth study of the future development trend of the integration of ice and snow tourism and leisure industry and the mobile Internet industry. The analysis found that the tourism industry in the ice and snow area mainly has the following problems: the division of functional areas is not clear, there is a large gap between service innovation capabilities and industrial demand, and the level of industrial informatization is inconsistent with development goals and the lack of market service credit. On the basis of combining tourism Internet service platform and big data marketing experience, creatively propose to create a new development pattern of "one network, three places and one platform" for ice and snow tourism, promote the "Three New Coverage Projects" of the tourism network, and build a new cross-business cooperation mechanism of "Internet + Tourism"; rely on Internet marketing and publicity measures to enhance the development of tourism service integrity and other countermeasures; use Internet thinking to solve the problems of tourism industry development; and provide suggestions for the innovative development of the tourism industry in the ice and snow regions and the entire autonomous region. The implementation of these countermeasures predicts that the local economy will increase by at least 51.28%, so the development of the "Internet + ice and snow tourism" type industry in combination with the actual situation is not waiting.
在“互联网 + 冰雪旅游”背景下，旅游业迎来了新的发展机遇和外部挑战。“互联网 + 旅游”催生了一个全新的巨大旅游市场。这个新市场由网民 + 购买力 + 购买欲望构成。本文主要选取移动冰雪旅游与旅游休闲产业的融合作为主要研究课题，重点深入研究冰雪旅游与休闲产业以及移动互联网产业融合的未来发展趋势。分析发现，冰雪地区旅游业主要存在以下问题：功能区划分不明确，服务创新能力与产业需求差距较大，产业信息化水平与发展目标不一致，且缺乏市场服务信用。在结合旅游互联网服务平台和大数据营销经验的基础上，创新性地提出为冰雪旅游打造“一网、三地、一平台”的新发展格局，推进旅游网络“三新覆盖工程”，构建“互联网 + 旅游”的新型跨行业合作机制；依靠互联网营销和宣传措施，提升旅游服务诚信度等对策；运用互联网思维解决旅游业发展问题；并为冰雪地区乃至整个自治区旅游业的创新发展提供建议。实施这些对策预计当地经济至少将增长51.28%，因此结合实际情况发展“互联网 + 冰雪旅游”类产业刻不容缓。
