Yao Ruiqi, Sheng Dongfang
School of Management, Shandong University, Jinan, China.
Front Psychol. 2022 May 4;13:891126. doi: 10.3389/fpsyg.2022.891126. eCollection 2022.
With the integration and penetration of digitization into healthcare services, the comprehensive health industrial market is developing flourishingly. Users are fast-changing the way of health communication. This study investigates psychosocial and technological factors on health information sharing adoption through social sharing services. Based on the unified theory of acceptance and use of technology, social influence theory, and innovation diffusion theory, we developed a hypothesized model for health information social sharing adoption (HISSA), and dimensions of attitude beliefs, control beliefs, and normative beliefs were created. We conducted an empirical study on the adoption intention using a survey for data collection. The results were obtained from 375 valid questionnaires, and their interactions were tested and analyzed using PLS-structural equation modeling. Results implied that (1) social identity of normative beliefs was the most critical variable affecting behavioral intention, which revealed the importance of psychosocial factors; (2) behavioral intention was also determined by user's performance expectancy, facilitating conditions, subjective norm; (3) personal innovativeness had a negative effect on behavioral intention and positive effect on effort expectancy; and (4) effort expectancy and social identity had a positive effect on performance expectancy. This study advances the understanding of social sharing for health and provides references for the development of both virtual health communities and social sharing services to upgrade their products from user's behavior and psychology. This empirical research model may also be useful for researchers who are interested in user's health information behavior.
随着数字化在医疗服务中的融合与渗透，综合健康产业市场蓬勃发展。用户正在迅速改变健康信息交流的方式。本研究调查了通过社交分享服务采用健康信息分享的心理社会因素和技术因素。基于技术接受与使用统一理论、社会影响理论和创新扩散理论，我们构建了一个健康信息社交分享采用（HISSA）的假设模型，并创建了态度信念、控制信念和规范信念维度。我们通过调查收集数据，对采用意愿进行了实证研究。结果来自375份有效问卷，并使用偏最小二乘结构方程模型对其交互作用进行了测试和分析。结果表明：（1）规范信念的社会认同是影响行为意愿的最关键变量，这揭示了心理社会因素的重要性；（2）行为意愿还由用户的绩效期望、便利条件、主观规范决定；（3）个人创新性对行为意愿有负面影响，对努力期望有正面影响；（4）努力期望和社会认同对绩效期望有正面影响。本研究增进了对健康社交分享的理解，并为虚拟健康社区和社交分享服务的发展提供参考，以便从用户行为和心理角度升级其产品。这一实证研究模型可能对关注用户健康信息行为的研究人员也有用。
