Formulation-Controlled Positive and Negative First Normal Stress Differences in Waterborne Hydrophobically Modified Ethylene Oxide Urethane (HEUR)-Latex Suspensions.

Hydrophobically modified ethylene oxide urethane (HEUR) associative thickeners are widely used to modify the rheology of waterborne paints. Understanding the normal stress behavior of the HEUR-based paints under high shear is critical for many applications such as brush drag and spreading. We observed that the first normal stress difference, , at high shear (large Weissenberg number) can be positive or negative depending on the HEUR hydrophobe strength and concentration. We propose that the algebraic sign of the is primarily controlled by two factors: (a) adsorption of HEURs on the latex surface and (b) the ability of HEURs to form transient molecular bridges between latex particles. Such transient bridges are favored for dispersions with small interparticle distances and dense surface coverages; in these systems; HEUR-bridged latex microstructures flow-align in high shear and exhibit positive . In the absence of transient bridges (large interparticle distances, low surface coverage), the dispersion rheology is similar to that of weakly interacting spheres, exhibiting negative . The results are summarized in a simplified phase diagram connecting formulation, microstructure, and the behavior.