Socio-demographic factors and COVID-19 experiences predict perceived social support and social media engagement among college students in the U.S.

OBJECTIVE

This study examined socio-demographic characteristics and COVID-19 experiences as concurrent predictors of perceived familial and friend social support, social media use, and socio-emotional motives for electronic communication during the COVID-19 pandemic among college students.

PARTICIPANTS

Participants were 619 emerging adults (18-29-year-olds) currently enrolled at, or recently graduated from, a U.S.-based college or university ( = 21.8,  = 2.2; 64% female; 60% Non-Hispanic White).

METHODS

Online surveys were administered between May and June 2020. A path analysis model was conducted to examine the concurrent associations between socio-demographic factors, COVID-19-related experiences, social media/electronic engagement, and perceived social support.

RESULTS

Findings indicated significant differences in perceived social support, social media use, and socio-emotional motives for electronic communication as a function of gender, race, sexual orientation, first-generation status, and relationship status.

CONCLUSIONS

Our findings highlight the role of both individual and situational differences in interpersonal functioning and demonstrate how college students differently engaged with social media for socio-emotional purposes during the COVID-19 pandemic.