儿童电视节目中“垃圾食品”内容的分析：英国广播电视和视频点播服务的比较。

A content analysis of 'junk food' content in children's TV programmes: a comparison of UK broadcast TV and video-on-demand services.

机构信息

Department of Psychology, Nottingham Trent University, Nottingham, NG1 4FQ, UK.

Academic Unit of Population and Lifespan Sciences, Faculty of Medicine and Health Sciences, University of Nottingham, Clinical Sciences Building, City Hospital, Nottingham, NG5 1PB, UK.

出版信息

J Public Health (Oxf). 2022 Dec 1;44(4):e506-e513. doi: 10.1093/pubmed/fdac067.

DOI:10.1093/pubmed/fdac067

PMID:35731995

原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC9715287/

Abstract

OBJECTIVES

Exposure to high in fat, sugar or salt (HFSS) food imagery is associated with unhealthy consumption, and subsequently obesity, among young people. We report and compare the results of two content analyses, one of popular children's television channels in the UK and the other of a selection of children's programmes available on video-on-demand (VOD) services.

METHODS

Content analysis of 3 days' worth of programmes on two popular children's television channels broadcast on UK television (CBeebies and Milkshake as well as a sample of children's programmes available on the VOD platforms (Netflix and Amazon Prime) using 1-min interval coding.

RESULTS

In children's television channels, HFSS content was seen in 181 episodes (36%) and in 417 intervals (13%) on terrestrial television, 'Milkshake' had a significantly higher proportion of broadcasts, which contained HFSS content than 'CBeebies'. In VOD platforms, HFSS content was seen in 82 episodes (72% of the total number of episodes), across 459 intervals (19% of the total number of intervals), with no significant difference in the proportion of programmes containing HFSS content between Netflix and Amazon Prime.

CONCLUSIONS

HFSS content is common in both popular UK children's television channels and children programmes on VOD services and is likely having an effect on HFSS consumption in children. Legislative opportunities to prevent this exposure are being missed.

摘要

目的

接触高脂肪、高糖或高盐（HFSS）食物形象与年轻人不健康的消费有关，进而导致肥胖。我们报告并比较了两项内容分析的结果，一项是对英国受欢迎的儿童电视频道的分析，另一项是对视频点播（VOD）服务中精选儿童节目的分析。

方法

使用 1 分钟间隔编码，对英国电视频道上的两个受欢迎的儿童电视频道（CBeebies 和 Milkshake）播出的 3 天节目以及 VOD 平台（Netflix 和 Amazon Prime）上的儿童节目样本进行内容分析。

结果

在儿童电视频道中，HFSS 内容出现在 181 个节目（36%）和 417 个时段（13%）中，在地面电视上“Milkshake”的广播中包含 HFSS 内容的比例明显高于“CBeebies”。在 VOD 平台上，HFSS 内容出现在 82 个节目（总节目数的 72%）和 459 个时段（总时段数的 19%）中，Netflix 和 Amazon Prime 中包含 HFSS 内容的节目比例没有显著差异。