Beijing Union University, Management College, Beijing, China.
J Environ Public Health. 2022 Jun 24;2022:6603923. doi: 10.1155/2022/6603923. eCollection 2022.
Crowdfunding, as an emerging phenomenon of enterprise after entrepreneurship financing, has maintained rapid and sustained growth in recent years. For crowdfunding environmental protection enterprises, one of the main challenges in financing is to reduce the uncertainty of public investors about the quality, management level, and products or services of crowdfunding projects. After reading the text of crowdfunding projects, the public investors have a subjective impression of the crowdfunding environmental protection projects, which determines the public investors' judgment on the risks and prospects of environmental protection projects and the willingness to invest. Therefore, the texts of crowdfunding projects are very important. In this paper, the data of 130 crowdfunding environmental protection projects on the Modian website are selected, and the ordinal logistic regression model is used. This paper explores the influence of language style in the description text and brand name in the title text on crowdfunding performance.
众筹作为创业融资后的一种新兴企业现象，近年来保持了快速持续的增长。对于众筹环保企业来说，融资面临的主要挑战之一是降低公众投资者对众筹项目质量、管理水平和产品或服务的不确定性。公众投资者在阅读众筹项目文本后，对众筹环保项目有了主观印象，这决定了公众投资者对环保项目风险和前景的判断以及投资意愿。因此，众筹项目的文本非常重要。本文选取摩点网站上的 130 个众筹环保项目数据，采用有序逻辑回归模型，探讨描述文本中的语言风格和标题文本中的品牌名称对众筹表现的影响。
