School for Mass Communication Research (SMCR), Faculty of Social Sciences, KU Leuven, Leuven, Belgium.
Research Foundation Flanders (FWO-Vlaanderen), Brussels, Belgium.
Cyberpsychol Behav Soc Netw. 2022 Aug;25(8):481-488. doi: 10.1089/cyber.2022.0016. Epub 2022 Jul 7.
The current literature on nonidealized media content (i.e., content that presents media models that do not follow traditional beauty standards) rarely includes novel positive body image outcomes, such as a broad conceptualization of beauty. Moreover, little is known about more positively oriented explanatory mechanisms, such as inspiration (i.e., feeling inspired by media to adopt a broader inner conception of beauty). Therefore, the current cross-sectional survey study among 458 women aged 19-30 years old ( = 22.76, = 2.64) investigated the links between exposure to nonidealized content on different media platforms, inspiration, and a broad conceptualization of beauty. Conditional process analysis, using Hayes' PROCESS tool, was performed. Our results indicated that exposure to nonidealized content through Instagram posts of influencers/celebrities as well as magazine articles was positively linked to women's broader conceptualization of beauty. Inspiration was also found to be a significant mediator in these relationships. Moreover, inspiration was found to fully mediate the relationship between exposure to nonidealized content through companies' Instagram posts and a broad conceptualization of beauty. No relationships were found for exposure to nonidealized content through television series or movies. These results highlight how nonidealized media models can optimally empower media users, as well as how some media platforms might have a greater potential to fulfill this empowering role than others. The findings inform practitioners of the relevance of including nonidealized media content in intervention programs.
当前关于非理想化媒体内容（即呈现不符合传统审美标准的媒体模型的内容）的文献很少包括新颖的积极身体意象结果，例如更广泛的美的概念。此外，人们对更积极的解释机制知之甚少，例如灵感（即，受到媒体启发，采用更广泛的内在美的概念）。因此，目前对 458 名年龄在 19-30 岁的女性（ = 22.76， = 2.64）进行的横断面调查研究调查了在不同媒体平台上接触非理想化内容、灵感和更广泛的美的概念之间的联系。使用 Hayes 的 PROCESS 工具进行了条件过程分析。我们的结果表明，通过影响者/名人的 Instagram 帖子和杂志文章接触非理想化内容与女性对美的更广泛概念呈正相关。灵感也被发现是这些关系中的一个重要中介。此外，灵感被发现完全中介了通过公司的 Instagram 帖子接触非理想化内容与更广泛的美的概念之间的关系。通过电视剧或电影接触非理想化内容与更广泛的美的概念之间没有关系。这些结果强调了非理想化的媒体模型如何能够为媒体用户提供最佳的赋权，以及某些媒体平台如何比其他平台更有可能发挥这种赋权作用。这些发现为从业者提供了在干预计划中纳入非理想化媒体内容的相关性。
