Alharbi Abdullah Muzil, Alshammari Adel Ayed, Naqvi Hasnain Abbas
Department of Education and Psychology, University of Hafr Al Batin, Hafar Al Batin, Saudi Arabia.
Department of Management Sciences, University of Hafr Al Batin, Hafar Al Batin, Saudi Arabia.
Front Psychol. 2022 Jul 19;13:909489. doi: 10.3389/fpsyg.2022.909489. eCollection 2022.
This study aims to reveal the gap between the perceptions and expectations of the quality of services delivered to participants at scientific conferences held at emerging Saudi universities (using University of Hafr Al Batin as a model). The study also reveals if there are differences, with statistical significance, in the sample response due to several variants such as gender, nationality, and the attendance rate of conferences per year. The research adopts the descriptive approach and uses SERVQUAL instruments. It has been applied to a random sample of 155 persons. The study outcomes show that the expectations are higher than the perceptions in terms of all dimensions and also demonstrate the differences that exist due to the attendance rate of conferences per year in favor of those who attended three or more conferences. The study provides suggestions to raise the quality of services delivered to the participants at these conferences.
本研究旨在揭示沙特新兴大学举办的科学会议为参会者提供的服务质量在认知与期望之间的差距（以哈伊勒·巴廷大学为例）。该研究还揭示了由于性别、国籍以及每年会议出席率等多种变量，样本反应是否存在具有统计学意义的差异。本研究采用描述性方法并使用SERVQUAL工具。该工具已应用于155人的随机样本。研究结果表明，在所有维度上期望均高于认知，并且还表明由于每年会议出席率的不同存在差异，出席三次或更多会议的人更占优势。本研究为提高这些会议向参会者提供的服务质量提供了建议。
