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2021 年加利福尼亚州开展综合性多元文化媒体宣传活动,以提高民众对新冠病毒的认识并推动疫苗接种

Integrated Multicultural Media Campaign to Increase COVID-19 Education and Vaccination Among Californians, 2021.

机构信息

Martha Eugenia Dominguez and Dayanna Macias-Carlos are with the California Department of Public Health (CDPH), Sacramento. Jorge A. Montoya, Aaron Plant, and Deborah Neffa-Creech are with Sentient Research, West Covina, CA.

出版信息

Am J Public Health. 2022 Oct;112(10):1389-1393. doi: 10.2105/AJPH.2022.306974. Epub 2022 Aug 11.

Abstract

Despite the availability of safe, effective COVID-19 vaccines, many remain unvaccinated or partially vaccinated. In 2021, the California Department of Public Health launched a California-wide integrated multicultural vaccine media campaign. The campaign was evaluated in two waves through online surveys with adults (n = 1594; n = 1575). Campaign exposure was associated with looking for vaccine information, visiting a state vaccine Web site, and becoming fully vaccinated during the campaign. Higher campaign exposure was associated with greater odds of vaccine engagement. (. 2022;112(10):1389-1393. https://doi.org/10.2105/AJPH.2022.306974).

摘要

尽管有安全有效的 COVID-19 疫苗,但仍有许多人未接种或部分接种疫苗。2021 年,加利福尼亚州公共卫生部发起了一项全加州范围的综合多元文化疫苗媒体宣传活动。该活动通过在线调查对成年人(n=1594;n=1575)进行了两次评估。疫苗接种宣传与寻找疫苗信息、访问州疫苗网站以及在活动期间完成全程疫苗接种有关。更高的宣传接触度与更高的疫苗接种可能性相关。(2022;112(10):1389-1393。https://doi.org/10.2105/AJPH.2022.306974)。

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