Faculty of Commerce and Management, University of Málaga, 29016 Málaga, Spain.
Int J Environ Res Public Health. 2022 Jul 28;19(15):9216. doi: 10.3390/ijerph19159216.
This study analyzes the influence of the corporate image of nursing homes on the decisions made by family members as to whether their elderly relatives will stay in the same nursing home. An empirical study was conducted considering 566 residents' family members with the capacity to decide whether said residents will remain in the same nursing home, using a binary regression model with a logistic link function (i.e., logit). For the first time in the nursing home sector, these results show the specific variables of the corporate image that influence family members when deciding whether their elders will stay in the same nursing home. In order of importance, these variables are the level of trust conveyed by the nursing home, the investment made in the facilities, price-quality ratio, emotional connection to the nursing home, and the promotion of the nursing home's services. The study also highlights the importance of other personal factors in family members' decisions to keep their elders in the same nursing home, such as the family members' employment situations (higher loyalty among those employed by third parties) and the determining factors involved in the relative's choice of nursing home (higher loyalty among those whose choice was mainly based on humane and dignified treatment). This study offers a discussion of the theoretical contributions this research brings to academia as well as managerial implications for the industry. We believe that one future line of research should be continued after the COVID-19 pandemic comes to an end to compare the results and observe whether the most influential variables on family members' loyalty remain the same as data for this study was collected from November 2019 to February 2020.
本研究分析了养老院的企业形象对家庭成员决定其老年亲属是否留在同一家养老院的影响。考虑到 566 名有能力决定居民是否留在同一家养老院的居民的家属，进行了一项实证研究，采用具有逻辑链接函数（即逻辑）的二元回归模型。在养老院领域中首次，这些结果显示了企业形象的特定变量在家庭成员决定其长辈是否留在同一家养老院时的影响。按重要性顺序排列，这些变量是养老院传达的信任水平、设施投资、价格质量比、与养老院的情感联系以及养老院服务的推广。该研究还强调了其他个人因素在家庭成员决定让其长辈留在同一家养老院方面的重要性，例如家庭成员的就业情况（第三方就业的忠诚度更高）和亲属选择养老院的决定因素（主要基于人道和尊严待遇的选择的忠诚度更高）。本研究讨论了这一研究对学术界的理论贡献以及对该行业的管理意义。我们认为，在 COVID-19 大流行结束后，应该继续进行一项未来的研究，以比较结果并观察家庭成员忠诚度的最具影响力的变量是否与本研究的数据相同，因为本研究的数据是在 2019 年 11 月至 2020 年 2 月之间收集的。
