With the rapid development of urbanization, problems such as the degradation of water ecological environment have emerged. How to improve the water ecological environment in the process of urbanization has become one of the urgent problems facing policy makers. This paper studies the coupling coordination relationship between new-type urbanization and water ecological environment, with the purpose of using insights gained from the study to help improve the quality of water ecological environment and promote sustainable development of water ecological environment. We take 11 cities in China's Jiangxi Province as the research object, and construct the coupling coordination evaluation indicator system of new-type urbanization and water ecological environment, then using the coupling coordination degree model to examine the state of coupling coordination between new-type urbanization and water ecological environment from 2009 to 2019. We further explore its driving factors employing random effect panel Tobit model. The results show that: (1) The level of new-type urbanization in Jiangxi Province shows a steady upward trend, and the water ecological environment level tends to rise steadily and slowly, although the comprehensive score of water ecological environment in most cities is lower than 0.1, indicating that the situation of water ecological environment is not optimal yet and there is room for improvement. (2) In 2009, 2014 and 2019, the coupling coordination development level between new-type urbanization and water ecological environment in Jiangxi Province showed an upward trend, from moderate maladjustment recession to mild maladjustment recession, and from low coupling coordination to moderate coupling coordination, although the overall coupling coordination degree was low. (3) The investment in scientific and technological innovation, degree of opening-up and government capacity are positively correlated with the coupling coordination degree, while economic development level, resource agglomeration ability, education level and industrialization level are negatively correlated with the coupling coordination degree. These results can provide insights to support new-type urbanization and water ecological environment in the future, and hold great significance for urban sustainable development.