A more featural based processing for the self-face: An eye-tracking study.

Studies have suggested that the holistic advantage in face perception is not always reported for the own face. With two eye-tracking experiments, we explored the role of holistic and featural processing in the processing and the recognition of self, personally familiar, and unfamiliar faces. Observers were asked to freely explore (Exp.1) and recognize (Exp.2) their own, a friend's, and an unfamiliar face. In Exp.1, self-face was fixated more and longer and there was a preference for the mouth region when seeing the own face and for the nose region when seeing a friend and unfamiliar faces. In Exp.2, the viewing strategies did not differ across all faces, with eye fixations mostly directed to the nose region. These results suggest that task demands might modulate the way that the own face is perceived and highlights the importance of considering the role of the distinct visual experience people have for the own face in the processing and recognition of the self-face.