Analysis of Legal Issues of Personal Information Protection in the Field of Big Data.

In the era of big data, while every citizen enjoys the convenience of the Internet, all kinds of information closely related to their personal and property are in a state of "streaking" for a long time. Personal information is frequently leaked, illegally misappropriated, and used. There are necessary requirements of network security. The risks and challenges faced by personal information in the context of big data increase. In the context of the rapid development of big data, the information is circulated in virtual cyberspace in the form of electronic data, and data sharing has become an important flow form of information circulation. It is an important link to realize the optimal allocation of network resources and realize the value of data. The great progress of the digital economy and artificial intelligence technology has greatly increased the demand for data, the speed of circulation has been further accelerated, and the potential value of data has been fully reflected. At present, the scope of personal information protected by Chinese laws is relatively narrow and is basically limited to the scope of privacy rights, which makes a large amount of information owned by individuals that do not belong to the category of personal privacy rights lack legal protection. Personal information is different from the characteristics of privacy rights. It is decided that the protection of personal information should be different from the protection of traditional personal privacy. To sum up, in view of this, this article attempts to analyze the new challenges faced by personal information protection in the era of big data from the perspective of law, combined with the background of the era of big data, from the legislative model, system design, supervision mechanism, industry self-discipline, and other aspects. Exploration of the legislative framework for the protection of personal information in the era of big data in our country is done in order to find a realistic path that balances the development of big data technology and the protection of personal information.