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恰当的海报展示:视觉与文字的基础指南。

Proper poster presentation: a visual and verbal ABC.

作者信息

Wright V, Moll J M

出版信息

Br J Rheumatol. 1987 Aug;26(4):292-4. doi: 10.1093/rheumatology/26.4.292.

DOI:10.1093/rheumatology/26.4.292
PMID:3607379
Abstract

The 58 posters exhibited at the 1985 Annual General Meeting of the British Society for Rheumatology have been analysed for 13 variables considered important in the construction of a good poster. In particular the attributes of information, simplicity and visual attractiveness were studied. The time spent by viewers was also measured for one selected poster each in immunology, biochemistry, therapeutics and clinical medicine. On the basis of this survey, nine recommendations for proper presentation were made.

摘要

对在1985年英国风湿病学会年会上展出的58张海报进行了分析,分析涉及构建优秀海报时被认为重要的13个变量。特别对信息、简洁性和视觉吸引力等属性进行了研究。还对免疫学、生物化学、治疗学和临床医学领域各选出的一张海报测量了观众停留时间。基于这项调查,提出了九条关于恰当展示的建议。

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