Fish availability and market channel in Rajbari, Bangladesh.

Knowledge about fisheries market margins and fish availability in the market is crucial to establish an effective and well-planned marketing strategy. Hereby, the study was conducted to bring some knowledge on the availability of raw and processed fish and its marketing channel in Rajbari Sadar, Bangladesh from June to December 2020. Here, data were collected from fish traders and consumers of the target markets through questionnaire surveys, focus group discussions and field visits. The study found 107 fish and shellfish species in these markets, of which more than 50% species were commonly available and less than 10% were found very rarely. The study also observed 18 types of processed fish products in these markets including dried (77.77%), salted (16.67%) and fermented (5.56%) products arriving from mostly Dhaka and Chattogram. The markets were dominated by wild freshwater fishes of nearby rivers, ponds and canals etc. The length of processed and marine fish marketing channel was comparatively longer than freshwater one because these items are supplied here from coastal districts via several intermediaries. The study revealed remarkable market margin for hilsa fish even noticed up to 57.14% at consumer level. There was also observed some major constraints to a good marketing system such as unplanned market location, insufficient drainage system, high transportation cost, etc. Based on the constraints, the study would suggest to establish a well-planned and modern equipped fish market with high quality cold storage and ice factories, which could help to ensure smoother transaction route from production to customer minimizing economic loss.