Lefebvre R C, Harden E A, Rakowski W, Lasater T M, Carleton R A
Am J Public Health. 1987 Oct;77(10):1342-4. doi: 10.2105/ajph.77.10.1342.
Four years of participant tracking data (N = 24,995) for community-based programs targeting cardiovascular disease risk factors are presented. Over two-thirds of contacts were female; age segment representation in these programs was comparable to the city's demography. However, the data show that programs of varying formats which target specific risk factors attract different types of participants. Implications for marketing strategy are discussed.
本文展示了针对心血管疾病风险因素的社区项目的四年参与者跟踪数据（N = 24,995）。超过三分之二的参与者为女性；这些项目中的年龄分布与该市人口结构相当。然而，数据表明，针对特定风险因素的不同形式项目吸引了不同类型的参与者。文中还讨论了对营销策略的启示。
