Lee Jeoung Yul, Yang Young Soo, Ghauri Pervez N
National Research Base of Intelligent Manufacturing Service, Chongqing Technology and Business University, Chongqing, 400067 China.
School of Business Management, Hongik University, Sejong, 30016 South Korea.
Manag Int Rev. 2023;63(1):57-90. doi: 10.1007/s11575-022-00491-0. Epub 2022 Nov 3.
Drawing on institutional theory, this study investigates how institutional pressure can affect digital platform risk. Specifically, it examines whether two types of institutional pressure - domestic market e-commerce policy uncertainty and foreign market e-commerce policy uncertainty - affect the perceived digital platform risk for international new ventures (INVs) and its relationship with their scope of internationalization. The recent crisis caused by the Covid-19 pandemic has further impacted this new phenomenon, thus we examine its effects on the relationships between/among domestic and foreign market e-commerce policy uncertainties, digital platform risk, and the internationalization scope of INVs. We conduct four waves of a survey to test the Covid-19 effects as well as to minimize common method bias, analyzing the final sample of 394 responses from 260 Chinese INVs using structural equation modeling. The results show that domestic and foreign market e-commerce policy uncertainties positively affect the digital platform risk for INVs, with foreign market e-commerce policy uncertainty having a stronger positive impact. Moreover, we find that the Covid-19 pandemic interacts asymmetrically with the relationship between domestic vs. foreign market e-commerce policy uncertainty and the digital platform risk for INVs. In addition, the pandemic strengthens the negative relationship between digital platform risk and the internationalization scope of INVs. This research broadens and strengthens our understanding of e-commerce policy and international business in the context of INVs' internationalization.
基于制度理论，本研究探讨制度压力如何影响数字平台风险。具体而言，它考察了两种制度压力——国内市场电子商务政策不确定性和国外市场电子商务政策不确定性——是否会影响国际新创企业（INV）对数字平台风险的认知，以及这种认知与它们的国际化范围之间的关系。由新冠疫情引发的近期危机进一步影响了这一新兴现象，因此我们考察了其对国内外市场电子商务政策不确定性、数字平台风险以及国际新创企业国际化范围之间关系的影响。我们进行了四轮调查，以测试新冠疫情的影响并尽量减少共同方法偏差，使用结构方程模型对来自260家中国国际新创企业的394份回复的最终样本进行分析。结果表明，国内外市场电子商务政策不确定性对国际新创企业的数字平台风险有正向影响，其中国外市场电子商务政策不确定性的正向影响更强。此外，我们发现新冠疫情与国内外市场电子商务政策不确定性和国际新创企业数字平台风险之间的关系存在不对称的相互作用。此外，疫情强化了数字平台风险与国际新创企业国际化范围之间的负向关系。本研究拓宽并加深了我们在国际新创企业国际化背景下对电子商务政策和国际商务的理解。
