[The Economization of the Social Sphere and the Compulsion to Self-Optimize - Implications for Attitudes Towards People with Schizophrenia].

Attitudes towards people with schizophrenia are not improving, but instead have deteriorated over the last 30 years. This, it is argued, is related to a process of economisation of the social, which, especially in the market-radical version of neoliberalism, has placed the competitive character in society as a priority. The calculative way of dealing with oneself is dominant both individually and socially. In recent years, this has given rise to a persistent trend towards self-optimization, which has an inclusive quality: If you keep up, you belong. On the other side, there is an exclusive quality too. In the course of this, people with schizophrenia are increasingly seen as a potentially burdensome reduction of peoples own opportunities. This may contribute to the widely observed negative changes in attitudes towards people with schizophrenia.