Are you paying attention to me? The effect of social presence on spatial attention to gaze and arrows.

Prior research has shown that the presence of another individual and type of attention cue (social gaze vs. nonsocial arrow) can modulate attention, with little done to integrate the two. We thus investigate the role of two social presence factors when completing a joint cueing task with either social (gaze) or nonsocial (arrow) cues. Familiarity was operationalized as participants engaged in a prompted conversation either before (n = 60 dyads) or after (n = 59 dyads) the task. To determine the effect of previous responder identity on attention, we contrasted trials where participants responded twice in a row (same responder) with switch trials (different responder), along with whether the previous target was in the same or a different location. Although familiarity only affected global speed and not magnitudes of cueing, we did find that attention to gaze and arrows was differentially affected by previous responder and previous target location. Specifically, for gaze cues muted cueing effects occurred for trials where the previous responder was different, while for arrow cues there was less muting of the cueing effect regardless of previous responder. Taken together, previous responder and previous target location both modulated attention, with the effect on attention dependent on the type of cue, gaze, or arrow.