Vareberg Kyle R, Vogt Olivia, Berndt Maranda
600 N Grand Ave, Tahlequah, OK 74464 USA Department of Communication & Media Studies, Northeastern State University.
Fargo, ND USA Department of Communication, North Dakota State University.
Educ Inf Technol (Dordr). 2023;28(5):6075-6092. doi: 10.1007/s10639-022-11421-w. Epub 2022 Nov 8.
This project explores the impacts of emojis on students' impressions when used in a course welcome email. We adopt a 4 × 3 factorial design to determine how different emojis (i.e., , , ) impact students' impressions of credibility, immediacy, and liking. Data from students ( = 368) indicates emoji choice does impact impressions. Consistently, instructors' emoji use resulted in decreased perceived competence and trustworthiness but increased perceived caring, immediacy, and liking. Findings have implications for instructors who engage in technologically-mediated out-of-class communication and want to strengthen early student-instructor relationships. Limitations and future directions are also discussed.
本项目探讨了在课程欢迎邮件中使用表情符号对学生印象的影响。我们采用4×3析因设计来确定不同的表情符号（即 、 、 ）如何影响学生对可信度、即时性和喜爱度的印象。来自368名学生的数据表明，表情符号的选择确实会影响印象。一致的是，教师使用表情符号会导致学生感知到的能力和可信度下降，但会增加感知到的关怀、即时性和喜爱度。研究结果对那些进行技术介导的课外交流并希望加强早期师生关系的教师具有启示意义。同时也讨论了研究的局限性和未来方向。
