Department of Marketing and International Business, Frank G. Zarb School of Business, Hofstra University, Hempstead, NY, USA.
Health Mark Q. 2023 Jan-Mar;40(1):98-118. doi: 10.1080/07359683.2023.2167260. Epub 2023 Jan 18.
The purpose of this research is to examine the impact affective/cognitive country image, cosmopolitanism, and satisfaction with insurance have on patient willingness to go abroad for surgery. Patients are presented a scenario where they select having knee replacement surgery domestically, having to pay all co-pays and deductibles, or abroad (Mexico, India, Israel) for free surgery at a JCI certified hospital. Results indicate cosmopolitanism impacts patient perception of medical tourism whilst affective and cognitive country image exhibit varying levels of significance. This study contributes to the literature by assessing factors that impact patient likelihood to travel abroad for surgery.
本研究旨在探讨情感/认知国家形象、世界主义以及对保险的满意度对患者出国就医意愿的影响。研究向患者呈现了一种情景，即在国内进行膝关节置换手术、自费支付所有共付额和免赔额，或在 JCI 认证的医院免费进行手术（墨西哥、印度、以色列）中进行选择。结果表明，世界主义影响了患者对医疗旅游的看法，而情感和认知国家形象则表现出不同程度的重要性。本研究通过评估影响患者出国就医可能性的因素，为文献做出了贡献。
