Filimonau Viachaslau, Matute Jorge, Kubal-Czerwińska Magdalena, Mika Mirosław
School of Hospitality and Tourism Management, University of Surrey, Stag Hill, Guildford GU2 7XH, UK; Department of Tourism and Health Resort Management, Institute of Geography and Spatial Management, Jagiellonian University, ul. Gronostajowa, 7, Kraków 30-387, Poland.
IQS School of Management, Via Augusta 390, Barcelona 08017, Spain.
Sci Total Environ. 2023 Apr 10;868:161645. doi: 10.1016/j.scitotenv.2023.161645. Epub 2023 Jan 16.
Empirical research is required to identify psychological and psychographic factors which can activate or amplify norms of foodservice customers towards food waste reduction. By surveying 446 foodservice customers in Poland, a country with a large population of religion followers, this study examines the influence of religious values on personal norms and explores the moderating effect of social distance on injunctive norms. The results indicate that religious values do not activate personal norms directly but affect them indirectly via such mediating factors as the feeling of compassion and family upbringing. Close encounters, such as family and friends, amplify the effect of injunctive norms while distant encounters, such as fellow countrymen, do not. This suggests that measures for food waste reduction should be designed to appeal to the foodservice customers' feeling of compassion. The measures should also remind foodservice customers that their (grand)parents and friends would disprove food waste.
需要进行实证研究，以确定能够激活或强化餐饮服务顾客减少食物浪费规范的心理和心理特征因素。通过对波兰446名餐饮服务顾客进行调查，波兰是一个有大量宗教信徒的国家，本研究考察了宗教价值观对个人规范的影响，并探讨了社会距离对指令性规范的调节作用。结果表明，宗教价值观并非直接激活个人规范，而是通过同情感受和家庭教养等中介因素间接影响个人规范。亲密接触，如家人和朋友，会放大指令性规范的影响，而远距离接触，如同胞，则不会。这表明，减少食物浪费的措施应设计得能够唤起餐饮服务顾客的同情感受。这些措施还应提醒餐饮服务顾客，他们的（外）祖父母和朋友会反对食物浪费。
