Johnson J E, Arvidson A C, Costa L L, Hekhuis F M, Lennox L A, Marshall S B, Moran M J
Division of Nursing, Washington Hospital Center, D.C.
J Nurs Adm. 1987 Nov;17(11):29-33.
Survival in today's cost-conscious, competitive health care scene depends on strategic business skills, marketing, and product line management. As a major contributor to the delivery of health care, nursing practice must now include an orientation toward business with definable products. The authors discuss their success in developing a product line that results in professional growth, improved nurse recruitment and retention, and a greater competitive edge in the health care arena.
在当今注重成本、竞争激烈的医疗保健环境中，生存取决于战略业务技能、市场营销和产品线管理。作为医疗保健服务的主要提供者，护理实践现在必须包括以可定义的产品为导向的商业理念。作者讨论了他们在开发产品线方面的成功经验，该产品线带来了职业发展、改善了护士的招聘和留用情况，并在医疗保健领域获得了更大的竞争优势。
