Amirian Saeid, Ahmadi Ali Mohammad, Assari Arani Abbas, Abbasian Ezatollah
Department of Health Economy, Tarbiat Modares University, Tehran, Iran.
Institute of Economic Research, Tarbiat Modares University, Tehran, Iran.
Iran J Public Health. 2022 Sep;51(9):1950-1963. doi: 10.18502/ijph.v51i9.10550.
Medical tourism is a new form of tourism grown significantly in recent years across the world and in Iran. The flow of medical tourism today is from developed countries to developing countries. Yet, demand volatility due to systematic risks can hurt industry players. The occurrence of systematic risks in the tourism industry, especially medical tourism, is common. The latest case of systemic risk is the COVID19 pandemic. The present study aimed to detect and study the factors that can help companies to be more resilient in the occurrence of systematic risks in the medical tourism industry. The Delphi method was used to summarize and analyze the industry managers' perception of the above factors. The results of analyzing the perceptions of managers of companies operating in the medical tourism industry show that debt advantage, liquidity and profitability, and operational efficiency are the determinants that play the most important role in the resilience of companies against systematic risks. The role of advertising is also relatively agreed upon by the managers.
医疗旅游是近年来在全球和伊朗显著发展起来的一种新型旅游形式。如今医疗旅游的流向是从发达国家到发展中国家。然而，由于系统性风险导致的需求波动会损害行业参与者。旅游业，尤其是医疗旅游中系统性风险的发生很常见。最新的系统性风险案例是新冠疫情。本研究旨在发现和研究有助于公司在医疗旅游行业系统性风险发生时更具韧性的因素。采用德尔菲法来总结和分析行业管理者对上述因素的看法。对医疗旅游行业运营公司管理者看法的分析结果表明，债务优势、流动性和盈利能力以及运营效率是公司抵御系统性风险韧性方面发挥最重要作用的决定因素。管理者们对广告的作用也有相对一致的看法。
