Saepudin Dindin, Shojaei Alireza Shabani, Barbosa Belem, Pedrosa Isabel
Coimbra Business School, Polytechnic Institute of Coimbra, 3045-601 Coimbra, Portugal.
School of Economics and Management, University of Porto, 4200-464 Porto, Portugal.
Behav Sci (Basel). 2023 Feb 14;13(2):171. doi: 10.3390/bs13020171.
This study aims to examine consumer intention to purchase eco-friendly, handcrafted fashion products made from upcycled clothing and traditional Indonesian batik fabric. Data were collected via an online questionnaire with 289 participants, including both Indonesian and non-Indonesian consumers. The hypotheses were tested using structural equation modeling in SmartPLS 3. The results showed that fashion motivation and perceived value positively impacted the intention to purchase this type of product for personal use and for gifting. The perceived price had a positive effect on purchase intention for gifting. Altruistic motivations affected attitudes but not purchase intentions. Differences were identified between national and foreign consumers regarding the impact of price perception on attitudes and personal purchase intentions. The study provides practical implications for small businesses, artisan crafts, and entrepreneurs.
本研究旨在考察消费者购买由升级再造服装和传统印尼蜡染面料制成的环保手工时尚产品的意愿。通过在线问卷收集了289名参与者的数据，其中包括印尼消费者和非印尼消费者。使用SmartPLS 3中的结构方程模型对假设进行了检验。结果表明，时尚动机和感知价值对个人使用及送礼购买此类产品的意愿有积极影响。感知价格对送礼购买意愿有积极影响。利他动机影响态度，但不影响购买意愿。在价格感知对态度和个人购买意愿的影响方面，本国消费者和外国消费者之间存在差异。该研究为小企业、手工艺品和企业家提供了实际启示。
