Academy of Contemporary China and World Studies, China Foreign Languages Publishing Administration, Beijing 100037, China.
School of Journalism and Communication, Nanjing Normal University, Nanjing 210097, China.
Int J Environ Res Public Health. 2023 Feb 24;20(5):4052. doi: 10.3390/ijerph20054052.
Scholars have long questioned whether the traditional media effects approach can still be applied in the current digital media era, especially in the non-Western, state-regulated Chinese media environment. This study examines the intermedia agenda setting of traditional media sources and we-media sources in the through a computational look at the Changsheng Bio-technology vaccine (CBV) crisis. Utilizing LDA topic modeling and Granger causality analysis, results show that both traditional media and we-media (i.e., online news sources operated by individuals or collectives) focus more consistently on two frames, the and the frames. Interestingly, the traditional media agenda impacts the we-media agenda under the and the frames, while the we-media agenda influences the traditional media agenda under the and frames. Overall, our study demonstrates the mutual effects between the traditional media agenda and the we-media agenda. This study sheds light on the theoretical meaning of network agenda setting and extends its application to social media platforms in Eastern countries and health-related fields.
学者们长期以来一直质疑传统的媒体效果方法是否仍然适用于当前的数字媒体时代,特别是在非西方、国家监管的中国媒体环境中。本研究通过对长生生物科技疫苗(CBV)危机的计算研究,考察了传统媒体来源和自媒体来源的媒介间议程设置。利用 LDA 主题建模和格兰杰因果关系分析,结果表明,传统媒体和自媒体(即由个人或集体运营的在线新闻来源)更一致地关注两个框架,即“健康风险框架”和“经济利益框架”。有趣的是,在“健康风险框架”和“经济利益框架”下,传统媒体议程影响自媒体议程,而在“政策问责框架”和“科学问责框架”下,自媒体议程影响传统媒体议程。总的来说,本研究展示了传统媒体议程和自媒体议程之间的相互影响。本研究揭示了网络议程设置的理论意义,并将其应用扩展到东方国家和健康相关领域的社交媒体平台。