School of Software, Henan University, Kaifeng, Henan, China.
School of Information and Communication Engineering, Hainan University, Haikou, Hainan, China.
Big Data. 2023 Aug;11(4):268-281. doi: 10.1089/big.2021.0353. Epub 2023 Mar 17.
Tourism recommendation results are affected by many factors. Traditional recommendation methods have problems such as low recommendation accuracy and lack of personalization due to sparse data. This article uses implicit features such as contextual information, time-series travel trajectories, and comment data to address these issues. First, the Long Short-Term Memory (LSTM) network is introduced as the model basis, and deals with the input data of the model such as contextual information, scenic spot information, and tourist comments and so on for feature extraction. Then, the online behavior and long-term interest preference of users are analyzed, using positive feedback and negative feedback mechanism, the Deep Q-Network (DQN) value function of dual-channel mechanism is constructed. Finally, we propose a recommendation strategy, in which, a value evaluation network and a target network are proposed for each agent to learn the optimal strategy. The model is trained on the Yelp, DP, and Tourism datasets covering multiple scenarios to provide users with tourism recommendation services. Compared with baseline models such as Ultra Simplification of Graph Convolutional Networks, DQN, Actor-Critic, and Latent Factor Model, this model has an average increase of 76.61% in accuracy compared with the comparison model, and an average increase of 43.48% in the normalized discounted cumulative gain compared with the baseline model.
旅游推荐结果受到多种因素的影响。传统的推荐方法由于数据稀疏,存在推荐精度低、个性化不足等问题。本文利用上下文信息、时间序列旅行轨迹和评论数据等隐式特征来解决这些问题。首先,引入长短时记忆(LSTM)网络作为模型基础,并对模型的输入数据(如上下文信息、景点信息和游客评论等)进行特征提取。然后,分析用户的在线行为和长期兴趣偏好,利用正反馈和负反馈机制,构建双通道机制的深度 Q 网络(DQN)值函数。最后,我们提出了一种推荐策略,为每个代理学习最优策略分别提出了一个值评估网络和一个目标网络。该模型在涵盖多个场景的 Yelp、DP 和 Tourism 数据集上进行训练,为用户提供旅游推荐服务。与 Ultra Simplification of Graph Convolutional Networks、DQN、Actor-Critic 和 Latent Factor Model 等基线模型相比,该模型在准确性方面平均提高了 76.61%,在归一化折扣累积收益方面平均提高了 43.48%,基线模型。