Department of Communication, College of Arts and Sciences, Georgia State University.
Health Commun. 2024 May;39(5):915-926. doi: 10.1080/10410236.2023.2193754. Epub 2023 Mar 23.
Although the influence of perceived norms on health behavior has been well researched, the sources of normative perceptions remain understudied. Drawing on the theory of normative social behavior, this study investigated factors shaping descriptive norms associated with child corporal punishment among a sample of low-income Black, Hispanic, and White parents ( = 260). Hierarchical regression results showed that childhood experiences of corporal punishment, direct observation, and interpersonal communication valence were significantly associated with descriptive norms. Path analysis confirmed the direct association between descriptive norms and behavioral intentions, as well as the mediating role of descriptive norms in linking the norm sources and behavioral intentions. Results also revealed that interpersonal network size and interpersonal communication valence jointly affected descriptive norms among parents who talked to others in their proximal networks about applying this disciplinary measure. Theoretical and practical implications were discussed.
虽然感知规范对健康行为的影响已经得到了充分的研究，但规范认知的来源仍未得到充分研究。本研究以规范社会行为理论为基础，调查了在一个低收入的黑种人、西班牙裔和白种人父母样本中（ = 260）与儿童体罚相关的描述性规范的形成因素。分层回归结果表明，体罚的童年经历、直接观察和人际沟通的积极性与描述性规范显著相关。路径分析证实了描述性规范与行为意图之间的直接联系，以及描述性规范在将规范来源和行为意图联系起来的中介作用。研究结果还表明，人际网络规模和人际沟通积极性共同影响了与在近端网络中与他人谈论使用这种纪律措施的父母的描述性规范。讨论了理论和实践意义。
